Hi!! My name is Marcel Apatewen and I am a first-generation, Trustee Scholar at the University of Southern California. I am a junior studying Health & Human Sciences and Public Relations with a minor in Extended Reality Design & Development. Some of my current roles include: serving as a Creative Strategist for USC's premier, pro-bono marketing agency, Trojan Marketing Group, the Public Relations Chair for the Black Student Assembly, and Student Health Volunteer for USC Mobile Health Clinic.
I am truly a multi-hyphenate with my passions stretching across a multitude of varying disciplines. Primarily, I am interested in creating impactful, creative storytelling through generating dynamic and immersive marketing activations. In addition, I am a huge proponent of increasing diversity in the marketing/public relations field and use it as motivation to produce amazing campaigns that both highlight and elevate a brand's messaging and consumer association.
As I continue to further my knowledge of developing comprehensive and successful marketing campaigns, I aspire to work within either the entertainment, tech, or agency realm, constructing authentic experiential activations that attract the Gen Z audience and establish brands as innovators in their respective industry.
As for my fellow East Coasters, I come from New York City, specifically the Bronx. Some of my hobbies include exploring new flea markets, writing movie reviews on Letterboxd, curating outfits, eating out, and bike riding.