AT&T x Dallas Cowboys
Through Paragon One, I had the ability to work as an extern for AT&T in their sponsorship with the Dallas Cowboys. In this experience, I helped propose ways to bring appealing, high-speed experiential marketing activations to AT&T Stadium that would emphasize the power of AT&T's 5G connectivity. The goal of this externship was to have these activations draw in the wider Gen Z audience.
Some of my responsibilities included:
— Conducting research into previous AT&T sponsorships and competitor experiential activations to find current trends in sponsorship dealings, interactive marketing campaigns, and Gen Z social media behavior
— Designing probable campaign strategies & tactics AT&T could utilize to engage the Gen Z audience, call attention to the values of AT&T's 5G connectivity, and increase visitor attendance at Cowboys games at AT&T Stadium
— Producing research decks that infused AT&T's objectives, mission, and future visions into specific suggestions for possible sponsorship activations and present to a board of AT&T marketing officials
