Fall '23 Semester Campaign:
The Broad Museum
Within the Fall '23 semester, myself, along with my team were given the opportunity to devise an extensive marketing campaign for the Broad Museum in downtown LA. As one of the lead Creative Strategists on this account, my role comprised of:
— Analyzing brand association of current client, the Broad Museum, amongst the Gen Z audience and researching key statistics, museum visitor behavior, and experiential marketing trends
— Conceptualizing unique brand identities and marketing activations that encourage brand promotion in all forms of media (digital, social, traditional, etc.), as well as interactive
— Curating informative presentation decks that drive client storytelling through creative narratives that enhance the Broad's key messaging and artistic integrity
— Presenting research decks to a panel of marketing professionals for the purpose of fine-tuning campaign; in addition to the museum board at the Broad Museum and engaging in strategy talks of how to begin campaign activation
