The Folklore: Social Media Marketing Internship
The Folklore is an online wholesale platform based in London, Lagos, Nigeria, and NYC. They connect an extensive assortment of brands, from clothing to skincare to home accessories, with prominent retailers, such as Nordstrom and SAKS Fifth Avenue, to introduce them to POC-led, sustainable brands in Africa, Europe, and the Americas. Over Summer 2023, I worked with them as a Social Media Marketing Intern to boost their overall reach and both digital and foot traffic to their various fashion events.
Some of my responsibilities included:
— Initiating research into wholesale & B2B industry trends, analyzing competitor social feeds, and determining target audiences to create content for different reach categories
— Monitoring respective Instagram, Shopify, LinkedIn, and TikTok analytics; logging metrics such as a 1,215% increase in follower gain, post-exposure, and other KPIs, while also further optimizing SEO visibility
— Developing copy for blog posts spotlighting a wide array of fashion events happening across Africa, North America, and Europe
